Dubai, the cosmopolitan city of the Middle East, a hub of fashion and latest trends and of course the city that gives its residents 365 days of sun and beach time.

This is where Ghady, a Lebanese corporate professional and Roberto an Italian entrepreneur have met.

Being both interested in fashion and eager for special designs besides the typical known brands in the market, they have decided to embark on a happy adventure with an aim to create a unique brand for men swimwear.

And so Felventura, the brand, deriving from two Italian words: Felice (happy) and Avventura (adventure), was born.